Le Collektor

My business partner and I had an idea for a cool and compelling new streetwear product: an innovative line of well-made, fitted hoodies with interchangeable, collectible hoods designed by an array of street artists, graffiti artists, and regular-old-artist artists. Designed all over and made right here in the USA.

As creative director, I worked with clothing designers and manufacturers in Los Angeles to prototype and produce a high-quality, one of a kind hoodie with an interchangeable, zip-on hood.

I sought out artists with significant social followings with whom we partnered, and I helped them design their hoods and advertise to their followers. I directed our hype video and Kickstarter “Staff Choice” campaign, I branded the whole thing, and built our ecommerce website.