My client, Weight Watchers, acquired the teen wellness startup, Kurbo, and I was tasked with redesigning and modernizing the Kurbo brand via a redesign of its consumer website. This website redesign informed a subsequent redesign of Kurbo’s essential product — its mobile app — and all brand visuals.

Kurbo’s “traffic light” system — green, yellow, and red — helps teens to eat healthier and become healthier. It was developed at Stanford University and is based on more than 30 years of research. Its family-based behavior change program helps teens build new habits that help them feel great.

Kurbo’s founders — with whom I worked closely on the rebranding — are passionate about their traffic light system and the positive impact it can have in kids’ lives. The concept of green, yellow, and red traffic lights became a central visual theme of the new brand. In the final design, we struck a delicate balance between speaking to parents in a way that was transparent and foregrounded the science, while still feeling fresh and relevant to teens.